Creative Brief

Set goals you want to achieve, resources needed, and reveal the possible obstacles to provide your team with a solid grasp of your business case! Reflect the interests and the issues of your stakeholders.

Use this template to get a comprehensive vision of where you are in the market now and what is your potential market.

Determine whether your product features bring value to your customers based on when they need those features. Jot down your insights by relying on the user's pain points and their use cases.

Determine a major product goal, and metrics to track the progress, and reflect the knowledge about the needs of your target group to combine your marketing and product knowledge in a single big picture.

Enable your team to understand your target audience, its needs and pain points. A buyer persona serves as a lighthouse for your teammates to link what they're doing with what is needed by your audience.

This template will help create a visual mood for your project. With it, photographers can gather all the information for a photo shoot on one page, while designers and other creative people can keep important references in front of their eyes.

Here are a few templates that can help you take a look at your competitors from different points of view, collect a knowledge base about their behavior, and make better business decisions as a result.