{"id":6851,"date":"2024-03-27T16:18:36","date_gmt":"2024-03-27T14:18:36","guid":{"rendered":"https:\/\/site.xtiles.app\/%d0%b1%d0%b5%d0%b7-%d0%ba%d0%b0%d1%82%d0%b5%d0%b3%d0%be%d1%80%d1%96%d1%97\/how-to-sell-your-template\/"},"modified":"2025-03-03T11:51:31","modified_gmt":"2025-03-03T09:51:31","slug":"how-to-sell-your-template","status":"publish","type":"post","link":"https:\/\/site.xtiles.app\/en\/blog\/how-to-sell-your-template\/","title":{"rendered":"How to Sell Templates<\/mark>: Strategies for A Comprehensive Guide"},"content":{"rendered":"

When your template is added to the creative market, its journey only starts. Your creation still needs you. Thankfully, you can do many things to promote your templates and engage a wider audience.<\/p>\n

Starting a template business requires minimal financial investment and offers potential earnings from selling your xTiles templates on various platforms, such as third-party marketplaces and personal websites.<\/p>\n

xTiles won\u2019t leave you on your own. For this part, which is ongoing, we have guidelines, too. They are based on our own experience and the experience of some of our creators on how to sell templates online.<\/p>\n

Let\u2019s start!<\/p>\n

Basic marketing moves to sell templates online<\/h2>\n

When you create templates to sell them, naturally, you expect them to bring you some money. However, selling templates can be a lucrative business. There are many pitfalls that might stop or decrease your revenue. The niche is relatively new, so there\u2019s a lot to communicate to your audience. However, there are basic marketing principles to follow when selling your product.<\/p>\n

A few points are already handled. You have a template to sell and a creative market to sell it on. These first steps were relatively easy as you didn\u2019t even need an online graphic design tool to work on your template, no graphic design background, etc. To start selling templates online and be successful will take more effort. When you create templates, it’s important to design unique templates, understand market demand, and consider using pre-made elements and fonts.<\/p>\n

It\u2019s worth remembering that the world of marketing and promotion works by its own rules, far from those established in a creative and artistic world. Selling Canva templates or selling xTiles templates might not be easy if only thing you have is a pre-designed template and no strategy.<\/p>\n

In this article, we will help you learn what to do with your template<\/p>\n

Here is a list of simple questions to ask yourself before you submit your templates for publishing to ensure it has a chance and the effort you\u2019re going to put into promoting it won\u2019t be wasted.<\/p>\n

Who is your target audience?<\/h3>\n

You probably already know who will benefit from your templates. Many template sellers decide on this point before starting to work on their product. That is actually what we recommend. Insights about your potential customers will help you make the template more narrowly specialized and suitable for a particular kind of need.<\/p>\n

Template sellers target individuals and businesses looking for unique, high-quality templates that stand out from those available in Canva’s native library, Etsy shop, etc.<\/p>\n

However, this is also the question to ask after you finish. Template creators know that sometimes, the result is far from the outline, yet still great and interesting.<\/p>\n

You can either design templates that will work for a wide audience or for very specific cases. However, it\u2019s important to create designs that speak to your audience or anyone who needs a tool to make their lives and tasks easier.<\/p>\n

When the template is ready, it\u2019s easier to analyze what sets it apart and makes it special. Everything is worth mentioning and considering, whether it\u2019s its design, a new approach to usual things, or additional elements that are supposed to help and support during the work on the main task. When you create templates to sell them, every detail is important.<\/p>\n

For example, if you have made a basic weekly planner, it means that almost anyone can benefit from it. Students, teachers, office workers, busy moms, etc., can use your template to organize their routines. However, if you add one tiny element, like, let\u2019s say, a checkbox for meal tracking, you can count on people who follow a diet using it instead of having many planners simultaneously.<\/p>\n

For many people, this meal tracker can be unnecessary, which might cause them to scroll through your template and choose something else. However, if you target those who try to control what they eat, you know where you\u2019re standing.<\/p>\n

It\u2019s important to remember that you\u2019re not just selling a template, just a document with tiles and columns. Template sellers provide a solution people seek for. Sometimes, people don\u2019t even know they need this kind of solution in their lives, but a great promotion strategy can convince them otherwise.<\/p>\n

Are you sure it is useful?<\/h3>\n

If your template is useless for you, it has little chance of winning someone\u2019s heart. Your template\u2019s design elements should be not only appealing but useful. Surely, someone might buy it and you will get money, but soon enough, people will learn, probably from the feedback, that it lacks something.<\/p>\n

You, the creator, have to be the first person it works for. If your templates are based on some approaches or systems you\u2019ve been successfully using for some time, fret not. That is why it\u2019s a great idea to start creating and selling your own templates based on what you use for yourself. Have a great planner for events? Why not make money on it? Have a magnificent expense tracker? The same.<\/p>\n

High-quality templates answer people\u2019s requests 100%. There should be no useless or strange element users will need to put up with. Think about usability and benefits while designing templates, not afterward when you\u2019re trying to figure out why no one is willing to buy them.<\/p>\n

Why do you want to start a template business?<\/h3>\n

The most possible answer is \u201cfor money,\u201d whether you want to get a passive income or make it the main source of income. However, sometimes, it takes time to start making money selling your templates. The better advertisement company you can start for your templates, the higher the chances of quick success.<\/p>\n

If you only start your template creator business and don\u2019t have any audience it\u2019s wise not to expect too much. Doubtfully, one template can make you rich in a fortnight. Even high-quality functional templates need time to find their customer.<\/p>\n

When you decide to create templates to sell them afterward, you can go two ways: consider your new business as a sidekick, not the main way of earning money or put everything you have into turning it into something big, maybe even getting your own template shop.<\/p>\n

What is the suitable price for your templates?<\/h3>\n

When creating templates, think about how much you would like to get from it. It\u2019s important to be realistic. If you spent a lot of time developing something new, used a paid stock photo library or even Adobe Creative Suite to make it visually engaging and unique, added elaborate design elements, applied all of your design skills and learned new ones, your template shouldn\u2019t be cheap. The more creative templates you make, the higher the price would be. However, it shouldn\u2019t cost a few hundred dollars either.<\/p>\n

What is an adequate price for selling your digital products on an online marketplace? Think of how much you would agree to pay for your template. View this question from two perspectives. The first one is when you badly need this template. The second one is when you don\u2019t need it that much, but still would like to have it. Somewhere in between would be the perfect price.<\/p>\n

Also, check similar pre-made templates on the creative market you\u2019re about to use to ensure your price corresponds to the average market price. This is especially important for pre-designed templates, as the market for these is highly competitive and pricing can significantly impact your sales.<\/p>\n

Small business owners, like template sellers, tend to underestimate their products or try to charge as minimal a price as possible just to sell their product, which is not the best strategy, as too cheap prices might be suspicious.<\/p>\n

Sell digital products: a beginner’s guide<\/h2>\n

Selling digital products might be challenging. However, there are many ways to promote your xTiles templates. Thankfully, many of them won\u2019t cost you a penny. We will start with the basics:<\/p>\n

1) Free templates<\/h3>\n

Offer your templates for totally free, like a default version of what people can get if they buy more of your digital products. You can make two kinds of templates: one with limited functionality and the other with full functionality available only for those who pay.<\/p>\n

You can share the free one on your social media or via your newsletter (we will talk more about the best platforms to do it in a minute) to showcase your approach and design skills. Yes, many will stay with the free one, but you still get a new audience, which might buy something else from you or help you gain new clients through word-of-mouth. This can also be a great way to start selling templates and turn your design skills into a profitable business.<\/p>\n

2) Exclusive content<\/h3>\n

Create a sense of exclusivity by releasing limited edition or seasonal templates. Highlight the uniqueness or relevance of these templates for a specific time period or occasion. Limited availability can drive demand and prompt customers to make a purchase before missing out.<\/p>\n

For example, design your templates using the latest cultural trends. When Barbie was released, pink templates were the most popular ones. However, you can also go with something that remains in people’s heads a bit longer, like paintings or animals. The latest trend on frogs, capybaras, or opossums is worth trying, too. Also, you can always give it a go with the immortal classic \u2013 dogs or cats \u2013 to win the hearts of your potential customers.<\/p>\n

3) Partner with other creators<\/h3>\n

You can partner with other online creators or businesses in related niches to cross-promote each other\u2019s digital products. This can expand your reach to a new audience and increase the perceived value of your templates.<\/p>\n

For example, collaborate with a software tool or service that complements your templates, and offer joint promotions or discounts to both sets of customers. Additionally, consider the potential of selling templates on Etsy. Owning an Etsy shop offers a large audience and ease of use for digital products.<\/p>\n

No matter which trick you choose, or find something that suits you better, remember to combine these tricks with effective communication and promotion through social media, email marketing, and other relevant channels to maximize their impact.<\/p>\n

Promote your digital storefront<\/h2>\n

Promoting your templates is an ongoing process if you want to get regular revenue from them. However, today, the ways and platforms you can do it without investing money are almost endless. Let\u2019s take a look at the most popular and suitable for template selling and discussing platforms so that you can choose a few that are the best for your business.<\/p>\n

Quick spoiler:<\/strong> having your own website for promoting your templates is great, but if you don\u2019t have one, and don\u2019t plan on starting one, you still have plenty of ways to tell the world about your creation, so it won\u2019t stay untouched on the creative market.<\/p>\n

Here\u2019s a list of places where you can effectively market your digital products:<\/p>\n

Social Media Platforms<\/h3>\n

Yes, all your social media are perfectly alright to talk about your new template. Moreover, a well-developed social media page is even better than having your own website as people spend most of their time on their favorite social media and are likely to find you easier than on Google.<\/p>\n

However, it\u2019s important to understand that the approach to promotion should vary depending on social media platforms.<\/p>\n